Client Success With 3-Phase Marketing

10721 Red Barn Lane

Aerial view of a large estate with a circular driveway, landscaped gardens, and surrounding woodland.

Lee Arrowood was contacted by the seller of 10721 Red Barn Lane in Potomac, Maryland in late January 2025. He was interested in potentially selling the vast estate he acquired in 2021. The 10 acre estate includes two, five acre lots - the first with a one-of-a-kind custom built home and the second an additional 5 acre lot - and is reminiscent of the English countryside.

At the time of the first listing appointment, there were many unanswered questions - what proper pricing would be, the extent of repairs needed, what cosmetic improvements would best showcase the property without overspending, and the all important question of disclosure versus disclaiming. In order to properly attend to these topics, and get her arms around the various easements and systems on the property, but not miss the introduction of the spring market, Lee and her team implemented the 3-Phased Marketing strategy.

Lamborghini Exclusive Drive Test Event

Blonde woman behind a dark railing beneath glowing pendant lights.
Kitchen island with pastry trays, coffee, flowers, and property brochures arranged for a showing.
Property brochures, refreshments, and a large flower arrangement displayed on a kitchen counter.
Drinks and marketing brochures arranged on a kitchen counter at a home event.
White and yellow flowers beside property marketing brochures on a table in a stone-walled interior.
Living room hospitality spread with pastries on tiered stands beside a stone fireplace.
Kitchen and dining area with dark wood cabinetry, tall windows, and two people beside the table.
People mingle in a stone-walled lounge as a man holds a property brochure.
Kitchen island with a vase of white hydrangeas and yellow tulips.
Property brochures for 10721 Red Barn Lane beside refreshments and flowers.
Colorful drinks in narrow glasses arranged on a silver tray beside a card for 10721 Red Barn Lane.
Dessert table with small pastries, tiered trays, and a yellow-and-white floral arrangement.
Pastries and small cakes arranged on a kitchen island during a gathering in a home.
Real estate brochures for 10721 Red Barn Lane featuring an aerial view of a landscaped home.
Two people talking beside a stone archway in a warmly furnished home.
Furnished home interior with a stone archway, tall windows, and people talking beside a refreshment counter.
Two women discuss a property brochure in a home with stone walls and arched windows.
Two women discuss a brochure in a wood-and-stone interior with large arched windows.
A woman presents a property brochure to another woman in a stone-and-wood interior.
A smiling woman in an elegant sitting room, behind a table of pastries and flowers.
Woman smiling behind flowers in an elegant room with arched windows and refreshments
Stone-and-stucco home with steep shingle roofs, turreted sections, and a tan SUV in the driveway.
Bronze Lamborghini Urus parked outside a stone building with arched entryways.
Matte gold luxury SUV parked on a landscaped driveway.
Tudor-style home behind a bronze Lamborghini SUV in the driveway.
Stone building with an arched entrance and bronze SUV parked outside.
Stone house driveway with a bronze Lamborghini SUV in front of a red sports car.
Large stone-and-stucco home with a turret and balcony, viewed from the driveway.
Red Lamborghini parked in front of a stone mansion.
Stone mansion with a turret behind a red sports car parked on the driveway.
Stone-and-stucco house with a small balcony and a bronze Lamborghini SUV parked in the driveway.
Two women in dark dresses standing beneath stone arches at an entrance.
Two women in dark business attire pose together beneath a stone archway.
Red Lamborghini sports car parked on a stone-paved driveway.
Red Lamborghini parked on a stone-paved driveway beneath landscaped trees.
Bronze luxury SUV parked on a stone driveway beside a stone house.
Red Lamborghini parked on a driveway beside a stone wall, with a dark car in the foreground.
Bronze Lamborghini Urus parked on a paved driveway, seen from above.
Bronze Lamborghini Urus parked on a paved street, seen from above.
Olive-green Lamborghini Urus parked on a cobblestone driveway, viewed from above.
A smartphone frames two cars on a landscaped driveway, with a hand holding the phone.
Olive-green Lamborghini sports car parked on a landscaped stone driveway
A woman and man talk beside a table in a wood-paneled room with tall windows.
A woman in a black dress smiles at a man in a warm, wood-paneled kitchen.
Woman seated at a dining table, smiling toward the camera beside tall windows.
A man and woman talk beside a pastry display in a warm, stone-walled interior.
Stone mansion with an arched entrance and two sports cars parked in its driveway.
Stone residence with arched entrance and tiled roof behind two parked sports cars.
Black Lamborghini Washington event sign points left beside a landscaped driveway.
Stone estate with a turreted roof and two sports cars in the driveway.
Stone house with a slate-roofed turret and two sports cars parked in the driveway.
Olive-green Lamborghini with a large rear wing parked outside a stone mansion.
Berry dessert with whipped cream and a Lamborghini chocolate plaque, held in front of a red sports car.
Brick home with an ivy-covered facade and slate roof, viewed beside a bronze SUV in the driveway.
Cream-brick home with slate roofs and a covered entry, fronted by an olive Lamborghini SUV.
Two olive-green Lamborghini cars parked on a stone-edged driveway.
Stone mansion with slate roof and turret, fronted by three luxury sports cars.
Two gray-green Lamborghinis parked on a landscaped driveway, with an SUV in front of a low sports car.
Olive-green Lamborghini SUV in the foreground with a low sports car parked behind it.
Red Lamborghini sports car parked on a driveway beneath an overcast sky.
Stone-and-stucco home with a slate roof and turret, with a tan SUV parked in front.
Olive-green Lamborghini Urus outside a stone building, with blurred flowers in the foreground.
Bronze Lamborghini Urus parked outside a stone-and-timber building.
Taupe Lamborghini Urus parked outside a stone house with a dark timber balcony.
Bronze Lamborghini Urus parked outside a stone-and-stucco house.
Matte olive Lamborghini SUV parked outside a stone-and-timber building.
Bronze Lamborghini Urus parked in front of a stone house.
Rear of an olive-green Lamborghini SUV with a Virginia dealer plate.
Gold Lamborghini SUV wheel with black alloy rim, red brake caliper, and Pirelli tire.
Lamborghini wheel with a gold crest and red brake caliper behind black spokes.
A taupe luxury SUV parked on a stone driveway, seen through blurred landscaping.
Two people pose beside a bronze Lamborghini Urus on a landscaped driveway.
Man standing beside a tan luxury SUV, wearing a brown jacket and white shirt.
Entryway console with a large mirror beneath two glowing crystal globe pendant lights.
Open glass-paneled wooden door overlooking a stone terrace and landscaped grounds.
Open glass doors overlook a stone terrace, wrought-iron railing, landscaped garden, and curved driveway.
Marketing display with a flower arrangement, Arrowood Advisory brochures, branded cupcakes, cookies, and juice.
Kitchen counter with property brochures, a floral centerpiece, pastries, and drinks.
Listing brochures beside flowers, colorful drinks, and cookies on a kitchen island.
Kitchen counter arranged with flowers, refreshments, and Arrowood Advisory property brochures.
Large slate-roofed house behind a dark Lamborghini SUV in the driveway.
Large ivy-covered house with a multicolored slate roof and a Lamborghini parked in front.
Cream Tudor-style house with a multicolored slate roof, framed by bare trees and a Lamborghini in the foreground.
Stone house with a slate roof and arched entrance, with a red sports car parked in front.
Stone home with a turret and arched entry, with a red sports car parked in front.
Stone residence with a slate-roofed tower and arched entry, fronted by a bright red sports car.
Stone house with a turret and arched entrance, with a red sports car parked in front.
Stone residence with arched entryways and a red sports car parked outside.
Stone house with a shingled turret and arched entrance, with a red sports car parked outside.
Stone building with a tiled turret and arched entrance, beside a red sports car.
Home exterior with a multicolored slate roof, stone walls, and a gold SUV parked in front.
Stone house with a tall arched entrance and a red sports car parked outside.
Stone house with a slate-roofed turret and arched entry, fronted by a red Lamborghini.
Stone house with a pointed tower and arched entrance, with a red Lamborghini parked in front.
Stone home with a turret and arched arcade, with a red sports car parked in front.
Stone building with a pointed-arch entrance and a red Lamborghini parked outside.
Stone residence with a slate roof and arched entrance, beside a red sports car.
Stone house with a slate-shingled turret and arched entrance, with a red Lamborghini parked outside.
Stone house with a slate-roofed turret and arched entry, with a red Lamborghini parked outside.
Stone-and-stucco house with slate turrets and a red sports car in the driveway.
Large stone-and-stucco home with slate turrets, a man on the walkway, and luxury cars in front.
Luxury home with slate roofs and stone detailing, framed by a red sports car and driveway SUV.
Luxury home with slate roofs and stone walls, framed by a red sports car and a parked SUV.
Cream-brick home with a slate roof and covered entrance, framed by bare trees beside a curved driveway.
Layered dessert cups branded Arrowood Advisory and Lamborghini displayed on a gold tray.
Dessert cups layered with cream and berry sauce, topped with whipped cream and Arrowood Advisory tags.
Layered red-and-white desserts with whipped cream and branded labels beside a vase of white flowers.
Pastries and cream cakes on a gold tray, several topped with Arrowood Advisory cards.
Assorted pastries on a gold tray, including Arrowood Advisory-branded cakes and a Lamborghini-marked pastry.
Layered berry-and-cream desserts in glass cups with an Arrowood Advisory tag, displayed beside white flowers.
Arrowood Advisory marketing materials with branded desserts and flowers.

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