Phase 1
Lee Arrowood was contacted by the seller of 10721 Red Barn Lane in Potomac, Maryland in late January 2025. He was interested in potentially selling the vast estate he acquired in 2021. The 10 acre estate includes two, five acre lots - the first with a one-of-a-kind custom built home and the second an additional 5 acre lot - and is reminiscent of the English countryside.
At the time of the first listing appointment, there were many unanswered questions - what proper pricing would be, the extent of repairs needed, what cosmetic improvements would best showcase the property without overspending, and the all important question of disclosure versus disclaiming. In order to properly attend to these topics, and get her arms around the various easements and systems on the property, but not miss the introduction of the spring market, Lee and her team implemented the 3-Phased Marketing strategy.
