Our propriety five-step process starts with a Seller Consultation. We want to learn as much as we can not only about the property itself, but your specific goals and timing for a sale.
Development of a Customized Marketing Plan and Calendar for your property. Each client and each home will require a unique set of resources to properly prepare and present your home.
Preparing to List: Our decades of experience provide you with best in class resources for each step of the process to ready your home for its market debut.
Listing Launch: Our customized plan will detail where and how the listing is launched - either starting as a Private Exclusive on COMPASS.COM to test out the market or listing directly in the MLS. Either way, we are experienced at creating maximum excitement and engagement around the launch.
Marketing Campaign: The first 30 days are critical to capturing buyer interest and enthusiasm. Our 30 day plan will leverage a robust suite of tools to provide maximum exposure for your property. That includes everything from personal outreach to top buyers' agents to the creation of sophisticated social and digital media to nationwide exposure to the #1 brokerage in the U.S. with our 28,000 agents.
No team is better dialed in to the network of buyers' agents who are most likely to sell your home.
We use exclusive, invitation-only networks such as TAN (Top Agent Network) and participation in a monthly Top Producers luncheon that brings together top agents across several different brokerages.
We don't rely on the MLS to sell your listing! Of course the MLS is a critical component, but results like ours come from knowing how to hustle! Agent to agent outreach is part of what we do every day with every listing.
Negotiating from a position of strength requires intimate knowledge of our market and direct knowledge of current inventory and past sales.
We are relentless in our review of market data and touring (in person!) competitor inventory.
Our decades of experience equates to a mastery of the contracts used in our area. We know how to use them to the advantage of our clients and how to avoid potential pitfalls.
Between us, our team has in excess of 50 years of experience living, working, selling and listing properties in and around DC.
We have lived or worked in almost every neighborhood in the DMV. We have attended or sent our kids to a wide variety of independent and public schools, we have pursued the gamut of vast recreation and cultural opportunities, and have enjoyed so many of the restaurants, coffee shops and markets that define our neighborhoods. We love sharing our insider knowledge!
To really understand the real estate market and what drives valuations, there is simply no substitute for walking properties in person to understand the amenities, views, surroundings and property conditions that add to or detract from a property's valuation. There are no shortcuts - seeing properties in person is what we do every day.
With the tremendous number of properties we have listed, shown, inspected and sold, our expertise in evaluating a home and location is second to none.
We know the most important ways to secure top dollar for your home. It would be a privilege to meet with you in person to discuss how you can maximize the equity in your home.
We believe in the importance of information and understanding, which is why we're here to provide you with all the home selling tools you need for a stress-free Washington DC Metro Area listing experience. We want to make sure you're prepared every step of the way, from finding the right price to staging and showing your home to negotiating the close.
Our team offers cutting-edge expertise in upper-bracket sales, as well as an undisputed track record of real estate success.
